Capture source, device and channel.
Traffic should carry enough context to explain where it came from and how it should be evaluated.
Every click and decision needs a readable trail.
Transparent CSS growth depends on knowing where traffic came from, what product it touched, which decision caused it and what outcome returned to the model.
Attach feed and product signals.
Clicks become more useful when tied to product ID, feed quality, country, language and readiness state.
Record scale, hold and fix-first reasons.
Actions should remain connected to the signal that caused them.
Outcomes should return to the loop.
Conversion and value signals should improve future recommendations instead of becoming isolated reports.
Make proof readable for non-technical teams.
Merchants, agencies and networks should be able to understand the path without black-box language.
Traceability protects trust.
Transparent records make campaign-safe CSS easier to approve and easier to defend later.
Next step
Turn the guide into a scoped decision path.
Share your market, feed and campaign context so ShopSailor can show what should scale, hold or be fixed first.