Existing campaigns stay protected.
The partner should explain how merchant-owned and agency-owned campaigns remain visible, measurable and outside the replacement path.
Merchant-safe CSS checklist for controlled Shopping growth.
Use this checklist to evaluate whether extra Shopping reach can run beside your existing campaigns while protecting merchant rules and measurement quality.
Feed and product readiness come first.
Products should only move when attributes, titles, shipping, availability, policy and commercial value support activation.
Every click needs a readable trail.
Traffic origin, product linkage, decision history and conversion context should be available for review.
Humans approve commercial movement.
AI can score and recommend, but operators should approve scale, hold, pause and fix-first actions.
The growth story must be complementary.
A safe growth layer should show where extra coverage is likely and where overlap or weak value makes scaling unsafe.
Reports should explain the decision.
The final output should show baseline, signal, action, guardrail, outcome and learning loop.
Next step
Turn the guide into a scoped decision path.
Share your market, feed and campaign context so ShopSailor can show what should scale, hold or be fixed first.